One of the most important aspects of exhibiting at a trade show has to do with making the right first impression. You need your trade show displays to deliver your message in a quick and impactful way in order to increase foot traffic and engagement at your booth. While there are lots of options when it comes to trade show signs and banners, you really should put some thought into what will best represent your brand and help you connect with participants.
Most importantly, visual cues and images are what resonate with people the most. With that in mind, the best trade show signs and banners to include in an effective trade show display must incorporate custom branded images that can be easily digestible, understandable, and encourages visitors to act.
Building Effective Trade Show Displays
From retractable banners flanking your booth to vinyl banners hung from the ceiling, make sure you create a display that targets the type of audience you’re actively looking for. Put signage to good use so that your trade show display communicates a precise and clear message of who you are and what solution you can provide to participants.
In order to create ideal trade show signs and banners that will draw attention to your booth, we’re offering up the following tips to help.
- Think about your customer —What are their needs or motivations? How can your trade show display demonstrate that you have what they’re looking for? When you focus on your customer’s needs, they’ll be more apt to keep their focus on you, instead of the competition.
- A clear message — You have about three seconds to grab someone’s attention. Your signs need to be noticeable, but also must communicate the right message quickly. Branding with company logos and product images is a necessity but try to use as few words as possible to that your message remains simple and concise.
- Use images to tell your story — Because a trade show floor can be cluttered with visual noise, be sure to choose pictures that reinforce your company’s brand and stay true to your vision. Often, it’s the simple displays with clean lines that grab the most attention, as they’re easy for audiences to digest.
- Add color — In addition to your company’s color logos, you’ll want to add some contrasting colors, if possible. Using three different colors in a trade show display, and no more than that, is suggested. Leaving blank or white space is okay too, as this acts as a little breathing room between design elements, which can provide good visual balance.
Get Your Business Noticed With Trade Show Displays From Howling Wolf Graphics & Signs
Above all, don’t forget to be consistent with your trade show signs and banners. Regardless of what style of signs you choose, your trade show display should complement other promotional materials you’ll be giving out at the trade show, such as catalogs or brochures. Having a cohesive trade show presence looks much more professional and will help you get the most out of your trade show experience. From retractable banners to pop up signs and flags, Howling Wolf Graphics & Signs has the expertise to help you create an outstanding trade show display. If you want your brand to stand out among the crowd at your next trade show event, contact us to find out more about how we can help.