Using vehicle wraps to elevate and reinforce your brand is known to be one of the most cost-effective ways to spend your marketing dollars. More and more businesses are gravitating towards car wraps, as they are an excellent tool that effectively displays your brand 24 hours a day, 365 days a year. Using vehicles wraps on the busy roadways in your target locations means that your message will be seen by hundreds of people every day.
When you compare car wraps to other advertising options, they offer greater exposure over a longer period. Vinyl wraps will campaign for your business, day and night, rain or shine, 365 days a year. However, if you want the best results, you’ll need to create a vehicle wrap that is easy to read, well thought out, and that aligns and supports your brand.
Creating Well Branded Vehicle Wraps
Choosing to further your brand with a vinyl wrap is an investment. In order to avoid having a car wrap that starts to peel or fade within a year of application, find a professional company that has experience creating and installing quality wraps. Ideally, a car wrap should last two to three years, and with regular maintenance, could last up to five years.
Overall, using bright colors to attract attention to your vehicle’s advertising message is a good strategy. If your focus is on boosting brand awareness, your company’s logo and professional photographs can be important to include, but is poorly implemented, will only clutter your message. Since your car wrap will only be seen, on average, for just a few seconds, you really need to consider what information will work best to get your brand noticed.
Graphics And Images
If you feel as though graphics are the best way to promote your brand, ensure you use high-quality photographs of your products or services. When done right, this strategy functions as a powerful element that can bring your brand to life.
Regardless of the size of your vehicle, keep your message short, simple and to the point. An effective brand message should be four to six words or less and should be displayed using large text that is easily legible.
Currently, your website address is as important as your phone number. Be sure both are included on your vinyl wrap and are highly visible.
Company Name, Logo And Brand Identity
While including your company name and logo is important, remember that you are trying to reinforce your brand. Ensure that your car wrap is consistent with all other advertising and includes all brand elements. Branded vehicle wraps should be memorable so that customers are motivated to engage with your business later.
Choose The Right Vehicle Wrap Provider
When you’re ready to promote your business using vehicle wraps, contact Howling Wolf Graphics & Signs. With a steadfast commitment to quality, we can make effective vinyl wraps as well as indoor and outdoor signage that will get you the results you want. Our experience and knowledge, paired with a strong interest in the latest signage trends and options, means we’ll deliver a product you’ll love. Give us a call at 623-248-3005 and let’s start building your brand awareness.