How Important is it to Have Simplicity in Street Signs?

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Whether you are asking motorists to detour or need to promote a business event, street signs can spread the word. However, one of the only ways to do so effectively is with simplicity in your signage. Both road signs and customized decorative street signs will perform best with simple, succinct messages. That way, motorists and pedestrians alike will be able to take in your message on the go.

Below are several more reasons why simple custom street signs are most effective.

Read Signs with a Quick Glance

When motorists or cyclists are traveling at high speeds, they may only have seconds to read your custom street signs. The less information you include, the easier it will be for them to take it all in. The same goes for images and symbols: less is more. Instead of elaborate graphics, basic imagery will help your signage to stand out from other scenery on the road.

Connect with as Many People as Possible

If your customized decorative street signs are cluttered with information, chances are no one will read them. Depending on your location, you may have other signs to compete with on the road. In order to get noticed, you want to keep your messaging as simple as possible. That way, more people are likely to not only see your sign but read it too.

Recognize Signs from a Distance

Custom metal street signs can be used for a variety of purposes, such as communicating road work, closures, and detours. Motorists will need to know this information from afar so they can plan an alternate route. Keeping your signage simple with easy-to-read fonts and contrasting colors is essential. Motorists will be able to take in your message from a distance and safely change course.

Make Signs Accessible and Inclusive

Signage that uses simple words and universal symbols will resonate with most people. With only a few words or a symbol, you can communicate with almost every person. Custom metal street signs that are cluttered with information simply won’t resonate. Keep it simple to ensure your signs are effective.

If your business is located in the Surprise, AZ or Phoenix, AZ area, contact us at Howling Wolf Graphics & Signs. We can assist with sign solutions for your business, whether you need outdoor signs, indoor signs, or vehicle wraps. We serve all types of businesses in the Surprise, AZ area with custom signage solutions, including personalized street signs, and we can help your business as well.

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