In a study conducted by the Arbitron National In-Car Study, the average American spends 15 hours per week inside a car, either as driver or passenger. You can capitalize on this by advertising your products and services to potential customers while they are stuck in traffic. Still not convinced. Here are several reasons why you should invest in a custom car wrap.
Invest in Fleet Wraps and Reap these Benefits
1. Extended Market Reach
Custom truck wraps reach potential customers who are not exposed to newspapers, radio, and television. But more importantly, it helps extend your marketing efforts to consumers who are not exposed to your outdoor business signs because they don’t live or work near your establishment. In a study conducted by the Outdoor Advertising Association of America or OAAA, a single vehicle wrap generates between 30,000 to 70,000 impressions in just one day. Imagine how this will impact your business within a year. It will improve your branding, competitive advantage, market coverage, among other things.
According to the Outdoor Advertising Association of America, custom truck wraps have the least cost per thousand impressions as opposed to other mediums of advertising such as television and newspaper. Apart from this, you don’t have to rent a space or pay for market reach when you invest in custom truck wraps. In fact, your company can efficiently make the most out of regular delivery trips because you can accomplish that task while advertising the brand at the same time.
3. Improves Purchase Behavior
When you incorporate the right message and design elements in your custom truck wraps, then there’s a higher likelihood that your products and services are represented well to your customers. In effect, you’ll be able to pique their interest, and influence last-minute shopping or future purchasing decisions. According to the Outdoor Advertising Association of America, 29% of consumers say outdoor advertisements encouraged them to visit an establishment within a week. In fact, the Arbitron National In-Car Study says that a significant amount of shopping by the average American occurs while in-transit from work to house. This goes to show how effective fleet truck wraps can be in improving overall sales and foot traffic.
4. Builds Brand Awareness and Retention
According to the American Trucking Association, 98% of their consumers claim to have noticed truck-side advertisements. Perception Research reveals that fleet wraps generate 2.5 times more attention than a static billboard. Also, the RYP & Becker Group adds that messages on mobile billboards have a 97% recall rate as opposed to regular billboards which only have 19%.
When you have your truck wraps made and installed professionally by a reliable sign company, then you can be certain that it will last for a long time. In other words, since it’s built to be resistant to harsh weather conditions, you’ll be able to reap the benefits of mobile advertising for years.
The Finest Sign Company in Arizona
Howling Wolf Graphics and Signs are among the best-rated sign companies in Surprise, Arizona. We can provide effective sign solutions for any business and are known for our craftsmanship and high-quality signage. If you need a highly effective signage system, including vehicle wraps, choose to work only with a reputable sign company to ensure you always get your money’s worth. Contact us today to receive a free estimate.